November 4, 2013

Ronald McDonald’s Charities – Fraudulant Giving = Cheap Advertising and Branding

While technically McDonalds is doing nothing illegal, a comprehensive report by by Michelle Simon is suggesting that the Ronald McDonald Charities brand does little to actually contribute to its charities but harvests heavily from the branding associations. USA Today notes that: “The 30-page report, funded by Corporate Accountability International and The Small Planet Fund, charges […]

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